Virtual Think Tank Series
Building a Robust Employer Branding Strategy for the Year Ahead
Thursday, February 25, 2021 • 2:00 PM – 3:00 PM (ET)
Most companies have had to make monumental changes to their employer brand strategies over the past year. Now more than ever, employer branding is recognized as a core component of an organization’s ability to attract the right talent, with real implications on a company’s consumer brand and bottom line.
Research shows that 54% of consumers say they are concerned with how employers are treating employees during this crisis period, while 48% indicate they trust brands more when they take care of their employees.* As candidates, employees and consumers increasingly monitor the actions of companies, talent attraction leaders are under immense pressure to adapt their employer branding strategies, and in many cases, to do so with tighter budgets and fewer resources.
Join Bryan Chaney, Director of Employer Branding at Indeed, as he begins the session sharing his insights and having a group discussion on the importance of employer branding, including:
- The key trends that are driving employer branding strategies this year
- Insight into how Indeed has pivoted its employer branding strategy and the positive results this has generated
- How Indeed is supporting organizations to ensure they are top-rated employers
Following the discussion with Bryan, attendees will have a 20-minute one-on-one conversation with an Indeed platform expert to gain exclusive insight into industry trends and how your employer brand is measuring against top performers on the platform.
*Qualtrics. (2020, April 1). “How your brand can build & keep trust amid COVID-19”
Bryan Chaney is a global talent sourcing and attraction strategist. He’s worked at IBM, Twilio and currently leads employment brand for corporate recruitment at Indeed. Bryan has worked in recruitment, technology, and marketing, providing him insights into the marketing of hiring, the importance of technology and the buying process that candidates make when applying for jobs.