Hiring to Meet Surging Demand for Key Skills and Roles
Tracey Parsons

Virtual Think Tank Series

Hiring to Meet Surging Demand for Key Skills and Roles

Wednesday, June 10, 2020 • 2:00 PM – 3:00 PM (EDT)

COVID-19 has put HR and talent acquisition professionals in uncharted territory. From healthcare providers experiencing a skill shortage to grocery chains desperate for experienced frontline staff, or even businesses hurrying to shift to digital models, there is an urgent need to strengthen teams and bring qualified personnel on board to help weather the storm.

If your company needs to hire, you’re poised to turn a significant challenge into an opportunity to attract the best talent.  What you need is a playbook for the times that can help you attract, hire, and retain the talent you need to survive and thrive.

This Virtual Think Tank event will bring together an intimate group of Talent Acquisition leaders to share perspectives and strategies around how to find and hire the best talent in this difficult environment.

Discussion points this session will include:

  • Meeting candidates where they are with efficient job advertising
  • Creating appropriate candidate messaging in the post COVID-19 era
  • Converting interest to applicants with your ATS’ apply flow (Taleo, Workday, etc)
  • Measuring results, ROI, and cost per hire
  • An example: Boosting Applicant Conversion in Healthcare
Tracey Parsons
Owner
Parsons Strategic Consulting

Tracey seizes opportunities to push innovation and be a change agent. She looks for ways to develop and impact talent attraction and engagement outside the status quo. Tracey is a bringer of sunshine. Leading a rebellion in the employer brand, recruitment marketing, and candidate experience space. With more than 20 years in the employer brand, and recruitment marketing spaces, she has been part of everything from the first banner ad online for talent to launching social campaigns on MySpace to where we sit today, bring marketing best practices to talent acquisition

Karl Wierzbicki
Director of Marketing
InFlight
InFlight

Karl Wierzbicki is the Director of Marketing for InFlight, where he’s spent the last five years single-mindedly focused on improving the candidate experience and digital interactions for millions of people who use enterprise applications. He is a frequent presenter on candidate experience, UX, employer brand, and recruiting topics, and when he’s not marketing InFlight, he’s advising InFlight’s customers on how take their recruiting to the next level. No stranger to navigating downturns, Karl launched his marketing career during the dismal post-9/11 days, and has helped past companies weather the 2008 financial crisis and adapt to sharp revenue declines.

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