How to Pivot Your Employer Branding Strategy During Times of Crisis
Scott Bonneau

Virtual Think Tank Series Canada

How to Pivot Your Employer Branding Strategy During Times of Crisis

Tuesday, September 29 2020 • 2:00 PM – 3:00 PM (EDT)

With the COVID-19 pandemic, rising unemployment rates and the Black Lives Matter movement, a lot of employees are feeling unsettled, distracted and even fearful. While many employees know what to expect and trust their employers’ actions in good times, how a company responds to a crisis – whether positively or negatively – will stay with people for the long term.

The responses and actions of your company right now will come to define your employer brand and in turn your ability to attract and retain talent. Additionally, your employer brand during this time can also have an impact on your bottom line. Research shows that 54% of consumers say they are concerned with how employers are treating employees during this crisis period, while 48% indicate they trust brands more when they take care of their employees.*

Scott Bonneau, VP of Talent Attraction at Indeed, will begin the session sharing his insights and having a group discussion on the importance of employer branding during times of crisis, including:

  • Strategies to ensure you’re building an authentic employer brand built on transparency and trust
  • Insight into how Indeed has responded to COVID-19 and the Black Lives Matter movement
  • How Indeed is supporting organizations to ensure they are top-rated employers

Following the discussion with Scott, attendees will have a 20-minute one-on-one conversation with an Indeed platform expert to gain exclusive insight into industry trends and how you’re measuring against top performers on the platform.

*Qualtrics. (2020, April 1). “How your brand can build & keep trust amid COVID-19”


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Scott Bonneau
VP, Global Talent Attraction

Scott Bonneau is the Vice President of Global Talent Attraction at Indeed. In his role, Scott oversees all of Indeed’s global recruiting activities, employer branding, internal and global mobility, as well as HR analytics and technology. Scott moved into talent acquisition in 2018 after a nearly 20-year career in software engineering, starting out as an individual contributor and eventually serving in several VP of Engineering and CTO roles. Scott is passionate about creating great working environments where people can bring their best every day.  Scott holds a bachelor’s degree in computer science from Rensselaer Polytechnic Institute in New York. He lives with his wife, three kids, three big dogs and two cats in Austin, TX.

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