Devin DaRif is a Vice President of Employee Experience & Employer Value Proposition (EVP) at TD Bank. With a career focused exclusively on Employer Branding and Recruitment Marketing, he brings both agency/consulting experience in the field as well as in-house perspective on the approach to brand positioning and communication to reach and resonate with talent in every market. He has held positions in market research/consulting firms and advertising agencies focused solely on employer branding, as well as lead marketing efforts in-house for talent branding in financial services. His expertise lies in EVP development and activation/communication of the employer brand to external talent pools and applicants throughout their candidate journey. In his current role, he supports TD Bank’s HR and Marketing teams in the articulation and combination of their EVP and unique company culture.