Ms. Hartsfield is a seasoned healthcare executive with almost 30 years of experience in the payer, provider and consulting arenas. She currently serves as EVP, Growth Enablement at VisiQuate, helping healthcare organizations achieve peak business health by taking command of their data to maximize revenue cycle operations.
Prior to joining VisiQuate, she served as TractManager’s Chief Data Officer, helping to monetize the organization’s strategic data asset. She built a technology-enabled services line of business using artificial intelligence/machine learning and natural language processing to mine and audit hospital contracts to ensure compliance and revenue maximization.
Specializing in hospital operations with a focus on designing and implementing value-based payment arrangements like BPCI and direct to employer contracting, she also served as a Vice President at both ECG Management Consultants and GE Healthcare Camden Group.
Prior to GE Healthcare Camden Group, Ms. Hartsfield was the Director of Enterprise Business Intelligence – Medical Informatics for Arkansas Blue Cross and Blue Shield. In addition to running all of the informatics and analytics across all lines of business for the enterprise, she was responsible for the implementation of Arkansas Health Care Payment Improvement Initiatives (“ACHPII”), a multi-payer statewide bundled payment initiative, including program development, reporting, methodology, and provider engagement.
Prior to Arkansas Blue Cross and Blue Shield, she was the Director, Provider Relations for Arkansas Children’s Hospital. There she created strategic and long-range plans for the management and development of the provider network, including new physician recruitment and all aspects of credentialing in accordance with National Committee for Quality Assurance standards.
She has utilized her experience in the healthcare industry as a frequent presenter, with over 40 national speaking engagements on a variety of topics including data and analytics, compliance, value-based payment models and provider cost and quality transparency.