The EX Program by Truth Initiative

The EX Program by Truth Initiative® inspires tobacco-free lives. Developed in collaboration with Mayo Clinic, the EX Program saves lives by changing behavior through real-time, digital support.  

What Makes the EX Program Different:

  • Expertise in quitting: The EX Program combines leadership in digital tobacco cessation programs from Truth Initiative with a proven treatment model from Mayo Clinic.
  • Quit support for all tobacco use: We provide tailored quit support for tobacco use, including smoking, vaping, and chewing tobacco use.  
  • Multimodal: Participants are in the driver’s seat to choose the ways they want to connect and receive support.
  • Easily accessible: With on-demand texts and a thriving online community of peers, participants gain unlimited 24/7 support for as long as they need to stay quit.

 Program Features:

  • – EX Plan, a quit plan with interactive exercises, educational videos and tailored emails
  • EX Community, peer support in a thriving social network
  • EX Coaches, tobacco treatment experts who provide unlimited 1:1 chat sessions
  • EX Text Messaging, interactive and tailored text messages based on how users engage with the program
  • Nicotine patches, gum or lozenges delivered to participants’ homes
  • Optional content related to pregnancy and new motherhood
  • Tailored e-cigarette messaging to help adults and adult dependents quit
  • Guidance and support for parents helping their teens and young adults quit vaping

Client Benefits:

Clients receive guidance from an experienced client success team, comprehensive reports on program performance, incentive reporting, and tailored promotional materials.

Results:

To date, more than 800,000 tobacco users have registered for EX, developing the skills and confidence for a successful quit. Visit www.theexprogram.com to learn how to help tobacco users see quitting is possible.

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